Women’s Sports Merch Round-up

It’s no secret that women’s sports merchandise is few and far between, so we’ve rounded up as much as we can for you to find! “The orange hoodie is the best-selling WNBA item ever.” That’s what US-based online retailer Fanatics said after a surge in sales of the hottest item in the #womeninsport world overwhelmed …

The Power of Visibility: Kelley O’Hara on the importance of sharing stories in women’s sport

Two-time World Cup champion and Olympic gold medalist with the USWNT, Kelley O’Hara is now bringing her talents to the recently launched Just Women’s Sports podcast. “It’s [being able to play football] definitely made me more grateful. As with so many people, this time has taught me to really appreciate the everyday things I was …

By the Numbers: Vol 4

For the month of April, our data collection of mainstream media’s online reporting of women’s sports and women in sport found that the coverage only averaged 8.4%. Women’s sports have experienced a severe lack of media representation and consideration during the early impacts of COVID-19. Our data analysis produced in partnership with Swinburne University of …

By the Numbers: Vol 3

We had a day this week that made it to double digits!  How tragic that we’re celebrating that… This week’s analysis of the mainstream media coverage didn’t change too much from what we’ve seen unfortunately. Numbers were insignificantly higher on the weekend with a 1% bump on Saturday and Sunday and Friday April 24 saw …

By the Numbers: Vol 2

Last week we announced our partnership with Swinburne University of Technology’s Sport Innovation Research Group where we would spend a whole month collecting daily data of mainstream media coverage of women’s sport. Last week, the numbers were not great. We only saw one day reach over 10% of coverage, Sunday April 6. To put this …